Mr. Roberto Longo, Senior Technical Specialist, Farmers’ Organizations and Markets Policy and Technical Advisory Division, International Fund for Agricultural Development, IFAD, Rome, Italy visited Amul Dairy, Anand on Oct 3rd 2017. He was explained in detail the Amul Model and various activities carried out by the cooperative for the benefit of millions of farmers. He was highly impressed by the business model of Amul which has helped to bring millions of farmers out of poverty by giving a sustainable livelihood.

Impressions:

Congratulations! A very simple business model to understand, a very challenging business to manage, and I would say even more, a great service to your members, small and large dairy farmers from Gujarat. A model that need to be shared with other countries and dairy activities in Africa and in Asia.