Amul in association with the Indian Red Cross Society aim to inspire, encourage and initiate humanitarian services to minimize, alleviate and prevent human suffering at all times to contribute for “Humanity to Peace”. Towards this objective Amul initiated blood donation campaign since 1987.
Blood donation camps are organized regularly in rural areas through Village Dairy Co-operative Societies. Similarly camps are organized in Amul Dairy Campus wherein employees and their family members join in donating blood.
In addition, Amul organizes donation of blood on emergency. Amul has made a trend in donating blood to the society.