October 1, 2016
The Kaira District Co-operative Milk Producers Union Limited popularly known as Amul Dairy has set up Amul Green, a mall and Amul Foodland, a restaurant, outside its dairy premises in Anand. It has set up the mall and Foodland at the vacant space available in the forefront of the dairy utility complex at Anand.
This is the first time Amul dairy is experimenting with modern retail format through the mall where 6,500 plus items of food, personal and consumer care apart from groceries of multiple brands will be sold. Amul Plaza has Amul Green Grocery, Amul Foodland, Amul Parlour and Amul Sweet Hut.
The co-operative has started purchasing spices, grains, pulses, oil, nuts and sugar in bulk which after processing and cleaning at the dairy premises are packaged and sold under Amul Green brand. Dr K Rathnam, MD, Amul Dairy stated that in the long term, agriculture produces will be purchased directly from farmers to ensure that they get better prices and consumers too benefit.
Mr. Sodhi, MD, GCMMF stated that they would extend all support as already has been done with in terms of branding.
Amul plaza was inaugurated by Shri Ramsinh Parmar, Chairman and Vice Chairman Shri Rajendrasinh Parmar in presence of Board of Directors, Shri RS Sodhi, MD, GCMMF and Dr K Rathnam, MD, Amul Dairy and other dignitaries on Saturday 1st October 2016.